Dead Dinosaurs Are Amusing

Earlier this month I posted a short case study about how the Minnesota Department of Natural Resources was changing its standard State Park product with newer activities and amenities up at the new Lake Vermillion property under construction.

Just last week the Star Tribune carried another great example of a brand that is changing up its offering in order to better attract and retain customers.

This time around, it’s an amusement park instead of a State Park. But what Valleyfair is doing with plans to introduce a dinosaur exhibit in Shakopee is no different, at its core, than what the DNR is doing up north.

Roar!