From A Top 10 List To A Bag Of Coffee Beans

It’s apparently a slow news week in the business world, since this Top 10 Coffeehouses article from City Pages was picked up today by the Twin Cities Business Journal. Apparently after first making the rounds of the social webs, based on what Catherine told me yesterday.

Even BC (aka Before Children), I wasn’t ever really a cafe squatter. But I LOVED lattes. And still do. So it was fun to read the article and imagine a kid-free time with a good brew and a book.

What I wasn’t imagining, though, was anything having to do with the unique taste of artisan coffee. I fully understand the notion that different coffee beans taste differently once brewed. And it makes sense that roasting technique can also make a difference.

However, as with wines, I rarely–if ever–am able to taste what the label or package promises should be there. Touches of chestnut or a pique of cherry usually seem like marketing without any substantiation in the form of actual proof positive on the taste buds.

Coffee-Beans.jpg

Fresh bag of coffee beans with flavorful roast.

So this gift from my brother and sister-in-law out in Washington, DC came as a complete surprise. Firstly, because it wasn’t necessary. Secondly, because without reading the label I was very much able to note the flavors which the brewmaster was seeking to perfect. First time ever.

So if you’re in the Twin Cities and you’ve already stopped at a Caribou Coffee* but still feel the need for some caffeinated juice, try one of the coffeehouses in the City Pages review.

But if you’re in the DC area’s Petworth neighborhood and, once again, you’ve already sipped or supped with Caribou, stop in to Qualia Coffee. Bring your palate and you won’t regret it.

*Disclosure: Caribou Coffee is not my client, but Colle+McVoy serves as the brand’s agency of record.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s