More Screens Mean More Time

Came across a fun update last week about NBCUniversal’s coverage of the Vancouver Winter Olympics. I haven’t posted at all about the Olympics since my final post recapping my daily project throughout the Games.

But the news from NBCUniversal that multiple-screen coverage of the Olympics increased viewership couldn’t be more relevant today than it was while Ms. Vonn was cruising down the slopes and the Flying Tomato was cutting up his pipe enroute to some airtime.

If you don’t believe me, have a look at this post from coworker and baseball fanatic Craig Pladson.

Based on NBCUniversal’s findings, my bet is that Craig spends more time watching games this year than he has in the past. And to the advertisers for whom we work, despite frequent rustlings to the contrary when it comes to mobile and/or streaming content, that means good things.

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