The last day of the Vancouver Olympic Games saw–and was actually responsible for–huge spikes in status updates being posted on Facebook. According to Facebook’s fan page on Facebook (yes, it’s kind of like scheduling a meeting to discuss meetings), there were two distinct peaks during the men’s hockey final: one at 2:29 PST and another at 2:54 PST. Those of you who actually watched the game might recall that those were the stages in the game when the US tied and when Canada finally won. The fan page indicates more than 3.5 million status updates were sent during those 25 minutes–twice as high as the rest of the day.
Now imagine you had been an Olympic sponsor. Or maybe you wanted to ambush the official ones. Facebook Engagement Advertising would have been great for you. A lot more targeted than a network TV buy given these stats. And potentially more effective if you were one of the 40% of Olympics marketers placing some of your dollars into digital communications.