Syfy Rebranding From Sci Fi Leaves NBC Smiling (From Advertising Age)

http://adage.com/mediaworks/article?article_id=141308

I wasn’t a fan of the rebranding, so I guess I have to wipe some egg off my face. But I still do wonder how much of the audience figures have to do with quality programming (i.e., product updates) as opposed to the channel’s new name (i.e., rebranding).

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One thought on “Syfy Rebranding From Sci Fi Leaves NBC Smiling (From Advertising Age)

  1. Pingback: Period Melodrama Helps Beat SciFi | Mandle Medley

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